TikTok is introducing a new feature that enables them to reduce the quantity of AI-made content appearing in their timelines. This initiative comes as the service revealed that it now features more than 1 billion content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a full-scale rollout. This shift comes amid a surge in content created by AI, fueled by emerging AI video creators.
AI Content on Other Platforms
It has been noted that almost 10% of the fastest-growing content creators on another major platform only show content made by AI. A significant portion of this output is considered mass-produced AI material, a phrase for inferior, mass-produced content that is typically absurd or bizarre.
“We know from our community that a lot of users like content produced via AI tools, from digital art to educational videos, and we aim to give people the ability to increase or decrease of that, depending on their own likes,” stated a company executive.
Volume and Proportions
The platform announced that there are now 1.3 billion videos on its network tagged as artificially created. In total, over 100 m pieces of content are uploaded to the service daily, making AI-generated material a relatively small percentage of its complete catalog.
Customizing Your Feed
Members will be capable of limit or boost the amount of artificial media they see by accessing the topic control option in the platform and selecting AI-made media. Other topics that currently be controlled under the tool encompass politics, clothing, cosmetics, and movement.
Platform Guidelines
The platform’s rules oblige creators to tag lifelike artificially created content, and it bans harmful deepfakes of public figures or crisis events. Any realistic AI video that is not labeled can be removed under its user guidelines.
In addition, the platform will from now on apply an AI-generated tag to content made using its own AI tools, or flagged by an cross-platform project for spotting content made by AI. This measure is designed to deter users from seeking to evade the tagging system.
Responsible AI Funding
TikTok is additionally introducing a $2m educational fund for experts and institutions to produce educational content about using AI responsibly. This project will benefit educational bodies specializing in teaching programming and robotics.
Content Safety Approach
The video-sharing app has supported its moderation strategy, amid discussion over plans to make redundant a large number of safety staff in Britain. TikTok is expected to reduce hundreds of positions in its content moderation department in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by machine-led review.
A trust and safety lead explained that people-led review would continue to be important, but artificial intelligence can shield workers by removing the most harmful content prior to it is viewed by people. The platform stated a notable drop in explicit and harmful content reviewed by human moderators over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as rapidly, which is where a extensive automated help is proving valuable work at speed.”
